LG Appliance Repair
We do Work on and repair all types of LG machines
LG continues to improve their products, although you would think they just came onto the market , building great machines. Actually the whole concept was nothing more than a marketing ploy. I still remember back around 12 years ago when there was a buying craze among consumers, in massive numbers for LG appliances. Personally, I thought it was crazy! I am still not sure about the actual mechanisms used that caused such massive purchasing over a relatively short time. It was as if everyone was jumping onto the bandwagon. Some of my clients at the time reported to me it was because of the high consumer ratings for LG.
We have seen major shifts in the marketing landscape with the digital age and the power of social marketing
What I saw was a runnaway situation where people were buying LG because of the great ratings. The lineups of LG machines were quite stylish and just like anything that you buy new, the machines ran quietly, but actually more quiet than the American made machines we were trying to compete with. So what I was seeing was something rather more akin to braggers' rights when it came to people raving about and giving high stars ratings for their new machines. This didn't make any sense to me because these people didn't even have their machines long enough to get past the honeymoon period. Many reviews were written on machines that hadn't even been broken in yet.
Timing in marketing is everything
Perhaps a big part of what fueled the exponential sales of brands like LG and Samsung had to do with major changes in marketing over the traditional. We quickly, as a race, moved from the old watching brainless television with all those commercials to engaging in social media. And the thing about it was that with social media like Twitter, Facebook, to name a few, everyone who chooses to put themselves out there gets a chance to shine. And with youTube the concept went even further with the opportunity to make a video, starring yourself.
In my opinion, Both LG and Samsung had some engineering and electronic improvements to make before one could even compare them to Maytag or Whirlpool. There were a large number of unhappy owners of these machines. They had so gladly jumped on the bandwagon and raved about these machines when they were still new and now anywhere from four to six years into it they had to call repair companies out and the technicians were bringing them up to speed on all of the inefficiencies and quoting some pretty high prices to replace electronic control boards, three phase DC Motors, inverter boards and the like.
Because of the hype, both L G and Samsung made huge profits and they were smart in that they continued to invest in research and development. Ironically, Right about the time Samsung was at risk of being labelled as a lemon maker, they pulled it out of their hats with new and improved products that began developing a reputation for long service life. And to my amazement they did it while still advancing toward their smart appliances, which I had predicted, based on track record, the complicated electronics would be their end. The truth is quite contrary, though!
Reinventing the wheel can be a scarry prospect for an otherwise thriving company
Partly, what fueled the market for LG and Samsung was the advent of the front load machine and wake of dissaster suffered by Maytag. While Maytag used their great reputation as a springboard for the marketing of the frontload machine, they were on the forefront. There were many mistakes and bugs that had to be resolved in the building and redesigns of these front loaders. Meanwhile Whirlpool and GE simply sat back and watched- and learned by the mistakes made by Maytag. Their name had represented the solidness of their machines that lasted as long as 25 years before needing replacement. Sadly, Maytag turned to Samsung to manufacture some of their machines in an effort to come back from their rapidly declining reputation and profits , but Samsung was making the same machines with their own name on it and competing with Maytag . Samsung was producing the worst washing machines at the time but because of their popularity it was Maytag who ultimately took the fall. I wonder if these guys were really smart enough to have planned the outcome that way? Once Maytag had lost enough in reputation and revenue, they were bought out by Whirlpool.
Just to recap and to be sure the reader understands; I have seen great improvements in the quality of LG products across all their appliance types and given the choices of machines on the market in these times, I would not berate LG or Samsung over any other major brand.